Now that high-speed Internet is common everywhere, videos on your website or on other platforms like YouTube can be great for products or services that you really need to see in action to appreciate. I have the equipment and experience to produce low cost web videos to a professional standard that used to be possible only on a much higher budget.
Do you have new staff or contractors that have to be continually trained on the same tasks? Why not create a simple video showing the task step-by-step? I did this for a cleaning company to help them train new cleaners and it’s saving them a lot of time while ensuring the training is the same for everyone.